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A quick and simple go-to manual for developing effective business presentation skills Communication Counts differentiates itself from other books on communication, presentation, and media relations because it meets head-on the biggest challenge facing anyone who needs to communicate anything today: listeners' time constraints and distractions. This detailed book offers a unique 'modular' approach that will enable readers to say what they need to say, in a way that it can best be heard and remembered, in a time frame that can be suited to any situation. Applying a 'modular' approach to the real-world workplace and marketplace, this book offers time-sensitive, flexible strategies for one-on-one communication, group presentations, and media interviews. For those who need to persuade, motivate, and educate others in a fast-paced and information-overloaded environment, Communication Counts is a guide that is guaranteed to get results. Mary Civiello (Bronxville, NY) is President of Civiello Communications Group (CCG), a media and presentation consultancy, and a former New York City television journalist whose background includes nearly two decades with WNBC in New York, CNBC, and MSNBC. In her 20 years reporting and anchoring the news, Civiello won six Emmys and was presented with the Society of Professional Journalists prestigious 'Deadline Club' award for an outstanding series of investigative reports.