Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company’s product line, but to every facet of its business. 'Doing innovation' company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses - idea generation, creating new models, and breaking rules; the roles of individuals, groups, and corporate culture in innovation; assessing the organization’s infrastructure and resources; overcoming resistance and identifying what makes innovations fail; and every other component of creating economic value through innovation.
Detalhes do Produto
Subtítulo: WHAT IT TAKES TO KEEP YOUR COMPANY ON THE CUTTING