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Changing can be hard, unsettling, time-consuming, and all too often people give up at the first sign of a setback. But why do people insist on seeing the obstacles rather than the goal? This is the question that Chip and Dan Heath tackle in this book. They argue that people need only understand how their minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath seeks to prove that deceptively simple methods can yield truly results.