Today's savvy audiences expect to be entertained as well as informed. It's no longer enough just to know your topic. You also need to be able to present information in a dynamic and appealing way. Many speakers, trainers and consultants have found that relating a story can be the most powerful way to drive home key points or concepts to an audience. Some stories work, but many don't. When successful, a story can allow a speaker to connect with his or her audience at a whole new level. It's a more compelling way of crafting events, statistics and data into a shared experience with the audience. Now nationally known speaker and trainer Grady Jim Robinson explores the often untapped power of the story that is available to any speaker. Revealing his personal trade secrets as a master storyteller gathered over two decades of speaking, Robinson tell how to discover, develop and deliver stories that will create a bond between speaker and audience and get the message across with full impact. Among the techniques Robinson introduces are: discovering your signature story; how to tie the story to a point or message; how to blend a series of stories into one main story; developing a motivational story that can be adapted to any audience; developing humor in stories; what to do if you've hit a brick wall with your audience; how to persuade your audience, whether you're talking to 1 or 1,000.
Detalhes do Produto
Subtítulo: USING THE POWER OF STORIES TO PERSUADE AND CAPTIVA