Rich Site Summary (RSS) alerts users when changes and announcements have been posted to a particular Web site so that they don’t have to check a site daily for updates. Contains practical examples of current RSS uses to acquaint readers with its potential. Ideal reading for anyone who wants to market a Web site that features interesting and useful content in the form of new feeds, e-zines, blogs, and news items. Guides readers through the process of subscribing to RSS feeds, explaining the relationship between blogging and RSS and showing how to set up and promote an RSS feed. Shows readers how to get more mileage out of their feeds by listing them with popular news aggregators like Syndic8.com or newsisfree.com.