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BLUNDERS IN INTERNATIONAL BUSINESS


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    Sinopse

    This new edition of Blunders in International Business is fully updated and revised, full of interesting anecdotes and has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with these new ones in order to update the lessons learned. We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons.Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down.

    Detalhes do Produto

      • Ano:  2003
      • País de Produção: United Kingdom
      • Código de Barras:  9780631219125
      • ISBN:  0631219129
      • Encadernação:  CAPA DURA
      • Complemento:  NENHUM
      • Nº de Páginas:  184

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