For the last ten years Joan Turley has specialized in applying extensive cultural skills to enhancing client´s business performance through writing, consulting, international conferences, training and master classes. As Director of Intercultural at Management Development Associates she led projects with major multinational and government clients such as UK Trade and Investment (cultural training for UK exporting companies) and the Sir Rocco Forte Group worldwide. As Director of Inter-cultural Communications at The Culture Partnership she worked with organizations wanting a soft landing´ in China, she specialized in consulting, public speaking and media interviews in UK and China to building company profiles and representing client´s interests on mainland China. Her achievements include gaining major government approval for company activities, developing initiatives for Chinese CEOs to gain cultural protocol training on dealing with the West, and negotiating a joint venture with one of China´s largest media companies (North Media). Now a freelance consultant with, Joan Chen Consulting, her company founded with partner Dr Chen Chen the experience and information gathered extensively in the last years in China are disseminated through books, filmed Masterclasses/conferences, workshops and consulting for major professional bodies and clients exporting companies to China.