In this book, Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership - or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on 'disruptive technology', Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, 'The Innovator's Dilemma' presents a set of rules for capitalizing on the phenomenon of disruptive innovation.