Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques.Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware and, most famously, the Ginsu knife-captured both the imagination and pocketbook of the American public. And they became millionaires in the process. 'The Wisdom of Ginsu' is a collection of their favorite back-to-basic lessons and philosophies-what they call - Ginsuisms. Weaving the entertaining stories of their rise to success with their hard-earned lessons of life and work, this book entertains as well as instructs. The authors used these successful nuggets of wisdom for years to stay one step ahead of the crowd and earn millions of dollars.