There are lots of books that explain how to start and build a business. But 'If at first you don't suceed' is a book that acknowledges a hard fact - most leading entrepreneurs failed the first time out. Bowers analyzes the common characteristics of more than fifty small-business owners and their companies. Drawing on his research at the 'Times,' as well as the experiences and expertise of family business consultants, small-business officials, venture capitalists, and academia, he describes the key traits that successful entrepreneurs share. Their insights and experience are invaluable for anyone thinking about starting a business, whether they are embarking on the start-up road for the first time, or going down it a second or third time.