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THE ENTREPRENEURIAL VENTURE


Produto Indisponível

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Sinopse

This collection of readings by leading academics and practitioners covers basic concepts and emerging issues in entrepreneurship. Emphasizing that new venture creation requires planning and skill as well as inspiration, the articles portray the entrepreneur as the ultimate general manager, responsible for orchestrating the relationships among all parts of the enterprise. To help business people develop the versatility needed to succeed in this role, the book covers every phase of the entrepreneurial start-up, from self-assessment to evaluating ideas to harvesting. Profiles and case examples challenge stereotypes and show readers the diverse, imaginative ways in which entrepreneurs think and act.

Detalhes do Produto

    • Ano:  1992
    • País de Produção: United States
    • Código de Barras:  9780070545687
    • ISBN:  0070545685
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  350

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