In 'Buy-In', the author seeks to reveal how to win the support the reader's idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By 'inviting in the lions' to critique a idea - and being prepared for them - It is possible to capture busy people's attention, help them grasp the proposal's value, and secure their commitment to implementing the solution. The book presents a fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined.