FRETE GRÁTIS para o Sul e Sudeste nas compras acima de R$ 89,00; para o Centro-Oeste e Nordeste, nas compras acima de R$ 109,00; e, para o Norte, nas compras acima de R$ 139,00 - Confira o regulamento
Fear and greed drive markets, as well as good and bad investment decision-making. In 'Behavioral Finance and Wealth Management', financial expert Michael Pompian shows investors and financial advisors how to make better investment decisions by employing behavioral finance research. Pompian takes a practical approach to the science of behavioral finance, and puts it to use for real investors. He reveals 20 of the most prominent individual investor biases and helps readers properly modify their asset allocation decisions based on the latest cutting-edge research on the behavioral anomalies of individual investors.