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In 'Beyond greed and fear', Hersh Shefrin uses psychological research to help understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance - the application of psychology to financial behavior - in order to avoid many of the investment pitfalls caused by human error. Through examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.
Detalhes do Produto
Subtítulo: UNDERSTANDING BEHAVIORAL FINANCE AND THE PSYCHOLOG