Instant knowledge for ambitious and information-hungry business people everywhere. Risk is as inescapable as it is ubiquitous. But how far do we really understand what risk is, and how to turn its careful management to our advantage? In business and in life we tend to make broadbrush assumptions based on common sense and intuition alone rather than make any attempt to actively manage our futures in a consistent way. Risk management has evolved to become a primary ingredient for success in every organization that is bombarded by the need to make critical decisions, often with little or no solid facts available and little insight into the likely outcome. Managing risk is not just about avoiding trouble. It can also bring significant rewards.