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GETTING THE MOST OUT OF DESIGN


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    Sinopse

    Getting the most out of design expertise and a comprehensive appraisal of client-design relationships, including the interface of design and marketing and other functions within the boundaries of the firm, is the focus of this book. Putting design management on the agenda of strategic management is desirable. Divided into four sections the book will give an overview of salient issues in design management and serve to introduce the role of design in a corporate context; will focus on the management practices in the area of product design and manufacturing and highlights the trend towards outsourcing design expertise; design management practices in the areas of product design and manufacturing; considers graphic design and its utilisation and management in service sector organisations.

    Detalhes do Produto

      • Ano:  1999
      • País de Produção: United States
      • Código de Barras:  9780471974758
      • ISBN:  0471974757
      • Encadernação:  CAPA DURA
      • Complemento:  NENHUM
      • Nº de Páginas:  225

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