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DETHRONING THE KING - THE HOSTILE TAKEOVER

OF ANHEUSER-BUSCH, AN AMERICAN ICON


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    Sinopse

    How did InBev, a Belgian company controlled by Brazilians, take over a American brand after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In 'Dethroning the King', Julie MacIntosh details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. As the dust settles, questions are being asked about how the 'King of Beers' was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.

    Detalhes do Produto

      • Ano:  2010
      • País de Produção: United States
      • Código de Barras:  9780470592700
      • ISBN:  0470592702
      • Encadernação:  CAPA DURA
      • Peso: 0.72 kg
      • Complemento:  NENHUM
      • Nº de Páginas:  408

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