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In 'Drive', Daniel H. Pink explains how to motivate people - at work, at school, at home. Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for challenges. In 'Drive', he reveals the three elements of true motivation - autonomy- the desire to direct our own lives; mastery - the urge to get better and better at something that matters; purpose- the yearning to do what we do in the service of something larger than ourselves. Along the way, he takes the reader to companies that are enlisting approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.