Do you have a product or service idea - and if so, do you know how to transform it into a profitable business venture? Do you understand the advantages and disadvantages of buying an established business? Of starting an entirely new firm? Do you know the most prudent ways to finance your new business? Are you aware of the dos and don'ts fo selecting a location? Do you knowhow to deal with employees and meet the day-to-day challenges of running a going business? Answers to these questions and more are the basis of the Keys presented in this book. master each Key, and you master the art of starting a successful small business.