In this book Denning introduces a cast of furry characters who together learn the art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a possible era of significance. Through the stories of 'Squirrel Inc.', readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges - How to bring about change. How to communicate who you are. How to transmit values. How to foster collaboration.
Detalhes do Produto
Subtítulo: A FABLE OF LEADERSHIP THROUGH STORYTELLING