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Sam Walton, the founder of Wal-Mart, is one of the most successful entrepreneurs of our time. As a continuous learner, Walton was committed to constantly increasing his own knowledge. He challenged existing business theories and paradigms by developing and implementing a new set of rules and used this new information to build and improve every aspect of Wal-Mart. During his career, Walton developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were ten key result areas that he considered pivotal to his own success. In the 'The 10 rules of Sam Walton', author Michael Bergdahl reveals these ten rules and examines them in detail. Each of these rules-from Rule 1 - Be passionately committed to achieving success, to Rule 10 - Be different, challenge the status quo-are easily understandable and can be duplicated by all company leaders. But, like so many things Wal-Mart does, they require a high degree of organizational discipline to implement. Often, it is the breakdown in execution of the strategies-not the strategies themselves-that lead to business failures. In this book, Bergdahl shows readers how Wal-Mart does it, and how they can too. As a former Wal-Mart employee, Bergdahl had the opportunity to work directly with Sam Walton. These experiences have provided Bergdahl with a treasure trove of great lessons, experiences, and stories.