In 'The Bear Necessities of Business' Maxine Clark reveals how she built this amazing global business from the ground up. Drawing upon more than three decades of business experience, she shows readers what it takes to create an incredible company for customers of all ages. The Bear Necessities of Business is divided into seven sections, each built around an essential element necessary to start, run, and market a thriving company. Every section contains a series of short chapters, which further expand on each required element. This book also features lessons and examples from some of the other successful companies Clark has admired and/or been associated with, including Starbucks, Payless ShoeSource, and Southwest Airlines.