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UNLEASHING THE KILLER APP

DIGITAL STRATEGIES FOR MARKET DOMINANCE


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    Sinopse

    When technologies, products, and services converge in radical, creative new ways, a 'killer app' can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition.The compass, the steam engine, the cotton gin, and the Model T were all killer apps that sent shock waves through the social, political, and economic systems of their time.Today's killer apps spring from the digital realm - the personal computer, e-mail, and the World Wide Web have profoundly influenced and even altered society far beyond their intended use.Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them.

    Detalhes do Produto

      • Edição:  1
      • Ano:  1998
      • País de Produção: United States
      • Código de Barras:  9780875848013
      • ISBN:  087584801X
      • Encadernação:  CAPA DURA C/SOBRECAP
      • Complemento:  NENHUM
      • Nº de Páginas:  252

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