Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset -- a new attitude toward success and failure -- can transform managers' thinking, according to Richard Farson, author of the bestseller 'Management of the Absurd', and Ralph Keyes, author of the pathbreaking 'Chancing It - Why We Take Risks', in this provocative new work.
Detalhes do Produto
Subtítulo: MANAGING INNOVATION IN A CHANGING ECONOMY