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In 'e-Loyalty', Ellen Reid Smith, leading customer loyalty expert and nationally acclaimed speaker, offers the definitive and essential step-by-step guide to creating and managing highly effective online loyalty and retention strategies. Using some of the Internet's leading consumer and business-to-business websites as case examples, she takes readers from the early stages of implementing e-loyalty marketing programs through budgeting and evaluating their impact. From explaining the key concepts of e-loyalty to advising on critical website design factors, Reid Smith imparts techniques that can be applied by companies of any type or size--from the Fortune 500 companies she is regularly called upon to consult with to Internet start-ups.

Detalhes do Produto

    • Ano:  2000
    • País de Produção: United States
    • Código de Barras:  9780066620701
    • ISBN:  0066620708
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  288

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