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FRANCHISING & LICENSING

TWO POWERFUL WAYS TO GROW YOUR BUSINESS IN ANY ECO


Produto Indisponível

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Sinopse

C O N T E N T S Preface to the Fourth Edition Acknowledgments Part One. THe Foundation for Franchising 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams Part Two. BUilding a Franchising Program 2 The Foundation of Franchising 3 Developing the Operations and Training Programs 4 Developing System Standards and Enforcing Quality Control 5 The Regulation of Franchising 6 Compliance 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents 8 Protecting the Intellectual Property of the Franchise System 9 Managing Disputes 10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels 11 Taking Your Franchise Program Overseas Part Three. FInancial Strategies 12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies 14 Management and Leadership Issues in Building a Successful Franchising Organization 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues 16 Special Issues in Mergers and Acquisitions 17 Managing the Transfer and Renewal Process 18 Strategic and Structural Alternatives to Franchising 19 Structuring Licensing Programs and Agreements 20 Joint Ventures and Strategic Alliances 21 Resource Directory Index

Detalhes do Produto

    • Subtítulo:  TWO POWERFUL WAYS TO GROW YOUR BUSINESS IN ANY ECO
    • Origem:  IMPORTADO
    • Editora: AMACOM BOOKS
    • Edição:  1
    • Ano de Edição: 2011
    • Assunto: Administração - Marketing
    • Idioma: INGLÊS
    • Ano:  2011
    • País de Produção: Germany
    • Código de Barras:  9780814415566
    • ISBN:  0814415563
    • Encadernação:  CAPA DURA
    • Altura: 259.00 cm
    • Largura: 190.00 cm
    • Comprimento: 39.00 cm
    • Quantidade de Itens do Complemento:  0
    • Nº de Páginas:  464

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