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HUB CULTURE


    R$ 160,00

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    Sinopse

    This book takes an in-depth look at one of the most influential marketing target groups to emerge from the 90s--the global urban modernist, a network of modern individualists who now live in a post-national frame of mind and orient themselves around hub living, using urban centers as bases for their particular lifestyle. Hub Culture traces individuals from this seemingly disconnected group of people in six of these centers, or 'hubs,' defining their tastes and predilections, their motivations and their influence so that marketers and ad agencies can tap into this developing mass consumer force.

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