'The Seven Myths of Customer Management' is required reading for everyone who's job interacts with or impacts customers. Written in a lively, readable and anecdotal style, this book challenges much conventional wisdom and provides a powerful antidote to many potentially dangerous and expensive misconceptions. Written by two experienced and expert practitioners, it offers practical and pragmatic advice on how to unlock customer value and maximise corporate revenues.
Detalhes do Produto
Subtítulo: CUSTOMER-DRIVEN WITHOUT BEING CUSTOMER-LED