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THE MARKETING CHALLENGE


Produto Indisponível

Veja mais títulos de Marketing

Sinopse

The most important, and probably the hardest, task facing any business is the creation of a true marketing culture with an international perspective and one that touches every part of the organization. 'The Marketing Challenge' analyses the role of marketing in the corporate enviroment including underlying trends. Addressing the need for innovation facing marketing professionals it describes the successful responses of some of the most respected companies. 'The Marketing Challenge' - shows how strategic marketing helps to create the tomorrows of your company; focuses on the management of change in response to global and local trends; describes how to implement successful for brand management, and exploit IT for competitive advantage; illustrates with vivid accounts and cases drawn from best practice of leading multinational organizations.

Detalhes do Produto

    • Ano:  1993
    • País de Produção: United States
    • Código de Barras:  9780201631913
    • ISBN:  0201631911
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  298

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