According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. Waters helped a dowdy regional discount chain become a national fashion destination. She consults for many different companies to help them stay ahead of the curve. 'The trendmaster’s guide' features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their customers want next.