A straightforward and practical guide to franchising The Unofficial Guide to Opening a Franchise is an informative, easy-to-read introduction to buying any type of franchise and getting it up and running. Written for people with little or no business experience, it introduces readers to the various types of franchises available, helps them choose what type of business is best suited for them, and helps them gather the resources they need to make their dream a reality. Jason Rich also shows readers how to avoid the most common mistakes made by first-time business owners and franchisees. Jason R. Rich (Foxboro, MA) is the author of nearly 30 books, including The Unofficial Guide to Starting a Business Online (0-471-74838-2), from Wiley. A journalist for more than 15 years, he writes about careers, technology, and e-commerce, among other subjects.