An industry insider reveals the marketing secrets that the professionals keep to themselves In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and marketing really works than almost anyone else. Here, he explains the best practices in advertising, marketing, and branding that will lead to ultimate market success. For senior executives, marketing consultants, sales people, and brand managers, this book offers verifiable proof and practical solutions for more effective–and profitable–marketing, advertising, and sales. John Hallward (Montreal, QC, Canada) is a member of the board and Director of Global Product Development for the advertising research firm Ipsos-ASI.