Aguarde...
 

MUSEUM MARKETING AND STRATEGY

DESIGNING MISSIONS, BUILDING AUDIENCES, GENERATING


R$ 353,60

em até 10x de R$ 35,36 sem juros no cartão, ver mais opções
Produto sob encomenda
Previsão: 6 Semanas + Frete

 
Frete grátis para compras acima de:
Sul e Sudeste : R$ 99,00
*Exceto se o pedido contiver itens didáticos.
Confira o regulamento

Calcule prazo de entrega e frete:

 - 

Sinopse

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museums mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museums offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketings value Achieve financial stability Develop a consumer-centered museum

Detalhes do Produto

    • Edição:  1
    • Ano:  2008
    • País de Produção: United States
    • Código de Barras:  9780787996918
    • ISBN:  0787996912
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM
    • Nº de Páginas:  544

Avaliação dos Consumidores

ROLAR PARA O TOPO