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THE ENGAGED CUSTOMER

THE NEW RULES OF INTERNET DIRECT MARKETING


R$ 58,50

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Sinopse

In the age of the Internet, how do you keep your customers coming back - again and again - when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, 'engaged' customers? The answers to these questions can be found in 'The Engaged Customer', written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships. A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than anyone how to build lasting, profitable, one-on-one relationships with customers on the Internet. His client list includes such household names as Palm, Hewlett-Packard, Victoria's Secret, Amtrak, Wells Fargo Bank, OfficeMax, Wegmans Food Markets, as well as such Internet leaders as CDNow, E-Trade Women.com, Petopia.com, Sparks.com, and eBags.com. 'The Engaged Customer' makes Brondmo's expertise available to executives, managers, and marketers in both Old and New Economy businesses. The book combines a strategic perspective with tactical guidance, showing where and how to invest in order to build an Internet direct marketing program, and how to plan, develop, and implement your program for maximum success.

Detalhes do Produto

    • Ano de Edição: 2002
    • Ano:  2002
    • País de Produção: United States
    • Código de Barras:  9780066620794
    • ISBN:  0066620791
    • Encadernação:  BROCHURA
    • Altura: 23.50 cm
    • Largura: 14.60 cm

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