Too many companies think that splashy advertising and cool packaging is the samething as branding. Marketers talk about brand charisma or brand warfare, spend millions on entertaining ads starring dancing chimpanzees or cowboys herding cats, but fail to differentiate their product or give consumers a real reason to pay attention. Then they wonder why their campaigns fail.
Detalhes do Produto
Subtítulo: REDISCOVERING THE LOST ART OF THE BIG IDEA