The author argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ('soccer moms') was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world.
Detalhes do Produto
Subtítulo: THE SMALL FORCES BEHIND TODAY'S BIG CHANGES