Aguarde...

BUSINESS MODEL GENERATION - A HANDBOOK FOR

A HANDBOOK FOR VISIONARIES, GAME CHANGERS, AND CHA


R$ 199,30

em até 6x de R$ 33,22 sem juros no cartão, ver mais opções

Produto sob encomenda
Previsão: 6 Semanas + Frete

Calcule prazo de entrega e frete:

 - 
Este produto pode ser retirado em loja

FRETE GRÁTIS para o Sul e Sudeste nas compras acima de R$ 89,00; para o Centro-Oeste e Nordeste, nas compras acima de R$ 109,00; e, para o Norte, nas compras acima de R$ 139,00 - Confira o regulamento


Sinopse

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. THe last section offers an outlook on five business model topics for future exploration. FInally, the afterword provides a peek into "the making of" Business Model Generation. 1 Canvas. Definition of a Business Model. The 9 Building Blocks. The Business Model Canvas. 2 Patterns. Unbundling Business Models. The Long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. 3 Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling Scenarios. 4 Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. 5 Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from? References.

Detalhes do Produto

    • Edição:  1
    • Ano:  2010
    • País de Produção: Germany
    • Código de Barras:  9780470876411
    • ISBN:  0470876417
    • Encadernação:  BROCHURA
    • Largura: 190.00 cm
    • Comprimento: 22.00 cm
    • Quantidade de Itens do Complemento:  0
    • Nº de Páginas:  278

Avaliação dos Consumidores

ROLAR PARA O TOPO