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STRATEGIC MANAGEMENT

WITH POWERWEB AND BUSINESS WEEK CARD


    R$ 677,20

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    Sinopse

    Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s 'Strategic Management,' retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text.

    Detalhes do Produto

      • Edição:  8
      • Ano:  2002
      • País de Produção: United States
      • Código de Barras:  9780072831542
      • ISBN:  0072831545
      • Encadernação:  CAPA DURA
      • Complemento:  NENHUM

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