"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about visionary companies."
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings - as start-ups, as midsize companies and as large corporations.
Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" Filled with examples and organized into a framework of practical concepts that can be applied by managers and entrepreneurs at all levels, "Built to Last" aims to provide a blueprint for building organizations that may prosper long into the twenty-first century and beyond.
Detalhes do Produto
Subtítulo: SUCCESSFUL HABITS OF VISIONARY COMPANIES