A business legend provides a hilarious and insightful look at business nutters and why they succeedBR> Richard Branson balloons around the world. Steve Jobs rescues Apple by painting computers pretty colors. In a highly unconventional, thoroughly entertaining business book, Barry J. Gibbons, legendary former CEO of Burger King, Fortune turnaround champ, and certifiable madman takes a close look at the role of controlled, and not-so-controlled, craziness in business success. He takes readers on a whirlwind tour of the careers, lives, and crazy decisions of nutters from Walt Disney and Michael Dell to Luciano Benneton and Malcolm Forbes. All of them made decisions, which, at the time, seemed odd, rash, and downright weird, but which, ultimately, worked. Gibbons explores what it is that makes a business person a bona fide nutter and what the rest of us can learn from his or her example.BR> Barry J. Gibbons (Miami, FL) retired from corporate life in 1994 after five successful years as chairman and CEO of Burger King Corporation. He writes a weekly column for the Knight Ridder newspapers and is the author of several popular books.
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Subtítulo: MAVERICKS, NUTTERS AND THE ROAD TO BUSINESS SUCCES