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Make tough decisions about which processes you must execute well, then implement the IT systems needed to digitize those processes. Citing numerous companies worldwide, the authors show how constructing the right enterprise architecture enhances profitability and time to market, improves strategy execution, and even lowers IT costs. Though clear, engaging explanation, they demonstrate how to define your operating model your vision of how your firm will survive and grow and implement it through your enterprise architecture. Their counterintuitive but vital message; when it comes to executing your strategy, your enterprise architecture may matter far more than your strategy itself.