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FIELD GUIDE TO STRATEGY

A GLOSSARY TO ESSENTIAL TOOLS AND CONCEPTS FOR TOD


Produto Indisponível

Veja mais títulos de Planejamento Estratégico

Sinopse

Like Field Guide to Marketing, this handy book provides a glossary of important strategy terms. Simple, easy-to-access definitions bring down the barriers to understanding all the concepts of strategy, including: agency, cash cow, core competence, economies of scale and scope, game theory, horizontal and vertical integration, MBO, payback period, 7-S, satisficing, value chain, and zero-based budgeting. Along with brief introductory articles about the language of strategy, mergers and acquisitions in the 1980s, the changing role of management consultants, and company boards, as well as descriptions of the world's biggest and most important consulting firms, Field Guide to Strategy contains a number of humorous and pithy quotations from a variety of sources to provoke a more thoughtful approach to the issues of strategy.

Detalhes do Produto

    • Edição:  1
    • Ano:  1994
    • País de Produção: United States
    • Código de Barras:  9780071034227
    • ISBN:  0071034226
    • Encadernação:  BROCHURA
    • Complemento:  NENHUM
    • Nº de Páginas:  256

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