Aguarde...
 

GERMANY, INC.

THE CHALLENGE TO AMERICA AND HOW IT WILL CHANGE WO


    R$ 160,00

    em até 5x de R$ 32,00 sem juros no cartão, ver mais opções
    Produto sob encomenda
    Previsão: 6 Semanas + Frete

     
    Frete grátis para compras acima de:
    Sul e Sudeste: R$ 99,00
    Centro-Oeste e Nordeste: R$ 109,00
    Norte: R$ 139,00
    Confira o regulamento

    Calcule prazo de entrega e frete:

     - 
    Este produto pode ser retirado em loja

    Sinopse

    As Japan's sun sets, Germany's is on the riseGerman business, Europe's most powerful, is flexing its muscles. A new cadre of industrialists have worldwide ambitions and their first target is America. The recent dramatic takeover of #3 U.S. automaker Chrysler by Daimler and the prominence of Bertelsmann in publishing are visible examples. Changes are occurring in the chemicals and finance sectors as well. Today, Germany is building up leading competitors like Airbus-Industrie to dominate U.S. firms such as Boeing. What is the strategy of the German business elite, and how strong is it really? How does it fit with the final union of European economies under the euro in 1999, again largely under German control? This book addresses these questions with a look at the new strategy of German business, including vivid portraits of leading German industrialists: Jurgen Schrempp at Daimler; Heinrich von Pierer at Siemens; Thomas Middelhoff at Bertelsmann; Jurgen Weber at Lufthansa; Ferdinand Piech at VW; and others.Dr. Werner Meyer-Larsen (Thousand Oaks, CA and Ahrensburg, Germany) is a former editor and columnist on business and economic affairs for Germany's leading news magazine, Der Spiegel. He headed their New York office from 1985-1991 and thereafter was an international columnist in both the United States and Germany.

    Detalhes do Produto

      • Edição:  1
      • Ano:  1999
      • País de Produção: United States
      • Código de Barras:  9780471353577
      • ISBN:  0471353574
      • Encadernação:  CAPA DURA
      • Complemento:  NENHUM
      • Nº de Páginas:  256

    Avaliação dos Consumidores

    ROLAR PARA O TOPO