The superb academic and business credentials of the author bridge the gap between strategy as it is taught in business schools and the actual implementation of this concept in the business world. Using a step-by-step approach, Finnie presents a practical, useful and goal-oriented guide to strategy development that promotes high sales, profits and shareholder value. He explains how to use business strategy tools as weapons to fight short- and long-term battles for profitability and market share.
Detalhes do Produto
Subtítulo: THE GUIDE TO CRAFTING YOUR COMPANY'S FUTURE