An international business visionary shows big companies how to think 'small' in a global marketplaceJudging by the latest wave of mergers, acquisitions, and strategic alliances, it would seem that the future belongs to the corporate giants. Not necessarily, according to business visionary Robert Baldock. In this thought-provoking book, he explains why, in the coming years, giants that don't learn to think and act like their smaller, faster, more flexible competitors will very quickly go the way of T rex. But Baldock does much more than simply theorize about the competitive challenges of the next millennium; he provides managers with a detailed plan for dealing with them. He develops an innovative new organizational model and outlines the steps needed to successfully make the transition from a lumbering, seller-driven giant to a nimble, customer-driven business capable of adapting to changing market conditions at a moment's notice.Robert Baldock (London, UK) is a Global Managing Partner with Andersen Consulting. Over his twenty-two years as a consultant, he has helped numerous consumer-oriented companies leapfrog their competition by deploying new business practices and technologies.