The complete inside story of Cisco Systems' phenomenal success as an Internet juggernaut.Cisco Systems has the distinction of being one of the most successful and enduring Internet companies to date. This book tells the fascinating story of how Cisco leveraged its position as a maker of Internet hardware to become a high-tech industry giant-the third largest in Silicon Valley. Written by an experienced high-technology journalist and author, The Cisco Connection reveals how Cisco achieved its position as a market leader by identifying promising market niches, aggressively managing mergers and acquisitions, and consistently innovating its product line. The book also reveals the three principles underlying the company's strategic plans for the future: acquire critical technologies, products, and staff; suggest innovative management policies that result in zero turnover; and reinforce its commitment to Internet users by constantly improving its product line and establishing industry standards.Distills powerful business lessons on an array of issues, from managing innovation to employee recruitment and retention. Features interviews with Cisco's Chairman, CEO, and other top execs.Richard Brandt (San Francisco, CA) formerly Editor-in-Chief of Upside magazine. is the Senior Contributing Editor for Upside and has over twenty years' experience as an investigative reporter in Silicon Valley.
Detalhes do Produto
Subtítulo: THE STORY BEHIND THE REAL INTERNET SUPERPOWER