'Say It And Live It' is the first collection of provocative, passionate, and intelligent corporate mission statements - the most powerful and popular managerial tool in business today. No other document tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it - so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them. 'Say It And Live It' is the only source of information for the many business people who are presently writing their own mission statements. This book is a collection of the fifty best corporate mission statements in America. Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.