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STRATEGIC MANAGEMENT - CONCEPTS


Produto Indisponível

Veja mais títulos de Planejamento Estratégico

Sinopse

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

Detalhes do Produto

    • Ano:  2006
    • País de Produção: United States
    • Código de Barras:  9780131869554
    • ISBN:  0131869558
    • Encadernação:  BROCHURA
    • Altura: 25.40 cm
    • Largura: 20.30 cm
    • Complemento:  NENHUM
    • Nº de Páginas:  384

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