In this updated edition of his groundbreaking best-seller, Robert stresses strategic thinking as today's most powerful management tool and the key to a winning, growth-oriented strategy. Drawing on his vast consulting experience, the man who coined the term "strategic thinking" shows how to formulate strategy and-with the help of new chapters-how to implement and deploy it as well. Packed with case studies revealing the wisdom of Robert's message, this trailblazer includes new guidance on the value and techniques of strategic leveraging.
Detalhes do Produto
Subtítulo: HOW TO OUTTHINK & OUTSMART YOUR COMPETITION NEW &