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DIGITAL ABORIGINAL - THE DIRECTION OF BUSINESS NOW

INSTINCTIVE, NOMADIC AND EVER-CHANGING


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Sinopse

Once people moved freely in a world strung together not by roads or wires but by impressions, stories, and images. For these people, simple communication skills helped the individual stay tuned in with his everyday concerns. For centuries, the modern world branded these people 'primitive'. But in 'Digital Aboriginal', two noted authors show that technology-driven information-moving as freely as the wind-now blurs old borderlines, and that in many ways our survival instincts resemble those of our mobile ancestors. In this book, Mikela and Philip Tarlow urge business managers to re-imagine strategies and customers the way today's leading companies do - Rockport Shoes totally changed its marketing strategy to encourage less talk at its customers and to absorb more talk from them. The new economy is about conversation, and everyone has a story to tell; Mega-camping gear supplier REI turned its Seattle store into a 100,000-square-foot simulation of an outdoor experience. In the world of digital nomads, brick-and-mortar stores are becoming oases that connect the nomad's environment to the product.; W.L. Gore, the maker of GORE-TEX, pioneered a tribal structure in which workers 'look around for something to do' instead of staying locked in job descriptions. In a world driven by external connections, the best companies make new internal connections; and much more.

Detalhes do Produto

    • Edição:  1
    • Ano:  2002
    • País de Produção: United States
    • Código de Barras:  9780446528252
    • ISBN:  0446528250
    • Encadernação:  CAPA DURA
    • Complemento:  NENHUM

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